Five Tips to Balance Prospecting and Student Support During Application Season
For college independent educational consultants (IECs), August marks more than the beginning of the school year: peak application season is looming. It’s the time of year when inboxes begin to overflow, deadlines loom, and the focus rightly shifts to supporting our current students. Yet this intense period also coincides with inquiries from prospective families seeking guidance for the next cycle. How can you show up fully for your current clients without letting future business fall through the cracks?
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