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We primarily work with students applying to selective colleges and universities, broadly defined—not just the Ivy+ tier. Our students apply to a wide range of institutions across the US and abroad, and our focus is always on fit rather than prestige alone.

We believe the strongest applications emerge when students pursue opportunities, activities, and schools that genuinely align with who they are—not when they attempt to curate a “perfect” profile for admissions. Our work is strategic and highly individualized, grounded in transparency, realistic guidance, and meaningful student ownership throughout the process.

Because every student’s timeline and needs are different, there is no “correct” time to begin working with us. Some families start as early as 9th grade, while others do not reach out until junior year. We are equally quick to tell a family when they do not need extensive support yet, particularly if waiting will reduce stress and allow a student more space to grow independently before diving into the admissions process with a partner.

At the graduate level, we work primarily with business school and law school applicants, but we can help just about any grad applicant with their essays and storytelling.